In today’s competitive world, Search Engine marketing is more important than ever for businesses. Search engines serve millions of users per day looking for answers to their questions.  Only Search engine optimization can put you ahead of the competition. Search Engine Optimization is a way to improve your website to the top positions in the search results of Google, Yahoo, Bing or other search engines. SEO can be performed by On Page SEO, Off Page SEO, Technical SEO.

“Understanding SEO is a critical part of marketing.

According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”

It will increase web traffic and brand awareness to the customers.

Why SEO is important?

         Every day, people use Google to search around 3.5 billion searches. 78% of people use the web to research products and services before buying.

         SEO is magical, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important.

How SEO is important to B2B companies?        

Organic SEO (Search Engine Optimization) contributes to over 70 % of the clicks as compared to paid clicks. B2B marketers must build a strong SEO strategy to satisfy today’s B2B customer journey.

         It’s hard to deny SEO is important when 71% of B2B researchers start their research with a generic search.

         More importantly, the first three organic search results get 60% of all traffic from a web search. Leads coming from a search have a 14.6% close rate, compared to just 1.7% from channels like print or direct mail advertising.

SEO strategy increases the B2B Sales rate:

         B2B companies use proven marketing SEO strategies to make the most of their search engine marketing campaigns. Apart from basic marketing, optimizing your websites according to search engines is extremely important.

         In most B2B environments, search strategy must accomplish two goals: to drive organic traffic and to support other sales channels by incorporating meaningful content.

         In B2B marketing SEO makes a profitable and cost-effective marketing strategy. 

SEO Audit Deals with B2B Search Rank Priority:

         For any business, increasing profit and investment return will be the ultimate goal. Sometimes it takes a week, months or even years. A complete SEO audit will help you to examine the complete site performance and implement the new goals of a B2B company website. 

         By SEO audit to B2B company website, it’s easy to identify the meta titles, descriptions, Keywords, SEO content of the website, it enhances the website visibility and increases the search engine ranking.

SEO improves the B2B Lead Generation: 

         You can get a positive impression of your company only if your website in a top priority in the search ranking page organically. You have to get attention from customers by adding attractive images, Qualified content description, Recent updates to your website.

         This helps in lead generation, especially if the new customer is visiting your website, the first impression is the best impression it will attract and satisfy the customer’s expectation, SEO will provide best services to engage customers with the website. 

SEO Target your B2B Audience:

         In B2B business it’s very important to focus on the targeted audience want. Only after you understand your target audience needs, then only you can develop the content to the customers.

         Most of your audience expects little personalization. They’re searching for content and that is specific. SEO optimize the most influencing contents to the customers which creates an opportunity to interest and sales.